When Sunglass Hut SA launched their innovative pop-up retail store concept - a 10x3m travelling retail shop, they knew that the launch night party had to be equally innovative and engaging for their select guests. And what better way to allow guests to show off the designer sunglasses on offer, than by posting photos of themselves on Facebook?
- Published in Events & Conferencing company news
Earlier this year, the Coachella Valley Music and Arts Festival in California sought to take advantage of RFID technology to make the event safer and offer more to customers.
We’ve seen wristbands enhanced with RFID technology numerous time in the past and for different reasons – from warning farm machinery operators if children are in the vicinity to enabling waterpark guests to upload photos to their Facebook profiles. Earlier this year, the Coachella Valley Music and Arts Festival in California sought to take advantage of the technology to make the event safer and offer more to customers.
- Published in Entertainment
Interesting enhancements to the EpicMix platform launched to pretty wide acclaim in 2010 – skiers can now share the entire experience on their social networks with a swish of an RFID tag.
The first incarnation of EpicMix allowed users to automatically track their movements by pressing their RFID-enabled ski pass at the top and bottom of slopes, ski lifts, etc.
The technology would then update a dashboard of their activity each day, showing where they skied, distances involved and altitude achieved.
- Published in News