Google Adwords

Google's text-based system for advertising on its site and its partner sites is called Adwords. This service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising. You only pay when people click on your ad.

Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!