What is Graphic Design

Graphic design basically is visual problem solving using text and/or graphical elements. Our aim is to create something that is pleasing to the eye, and gets the attention of the viewer.

Graphic design is the most universal of all the arts. It is all around us, explaining, decorating, identifying; imposing meaning on the world... Without graphic design's process and ingredients - structure and organisation, word and image, differentiation - we would have to receive all our information by the spoken word.

The graphic design process is a problem solving process, one that requires substantial creativity, innovation and technical expertise. An understanding of a client's product or service and goals, their competitors and the target audience is translated into a visual solution created from the manipulation, combination and utilisation of shape, color, imagery, typography and space.